Bupa Global is the international health insurance division of Bupa, providing millions of customers with premium global coverage and access to world-class health care. Our relationship continues to grow with Bupa Global working on content consultancy, strategy development and creative design to tell compelling stories.
With a diverse and multi-national customer base and a multi-centre salesforce, a relevant and engaging internal communications campaign was required to tell a clear, consistent story to employees and allow them to understand their customers better.
Maxwell Rogers created the ‘Globesters’, a flexible global internal communications and employee engagement platform for all Bupa Global employees and sales teams. Crossing product boundaries and customer status scenarios, the ‘Globesters’ connect employees with the real-life stories of Bupa Global customers, raising awareness of their unique lifestyles and enabling the sales process.
Our relationship with Bupa Global continues to deepen as our ‘total presentation’ thinking on content consultancy, strategic story development and creative design across multiple communications opportunities delivers consistent connected communications. From VIP support, through events and internal communications, to product explainers and associated collateral we are helping Bupa Global tell better business stories to important audiences.