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D for design

Design: an A-Z of effective presentations

When it comes to good storytelling, design is one of three major components that contribute to the effectiveness of presentations. It is similar to slide visualisation: how we represent and lay out content in more meaningful, graphical and engaging ways. However, it is so much more than just aesthetics – it influences how we process...
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C for cognitive loading

Cognitive load: an A-Z of effective presentations

Whether pitching for a project, or providing a quarterly review at a board meeting, we all want our presentations to be memorable. It is often considered a key determinant of success. The problem is, our short term memory only holds 7 (+/- 2) items of information at any one time. So, the likelihood of the...
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account director jane shepherd

Get to know our Account Director, Jane Shepherd

None of the great work we do at Maxwell Rogers would be possible without our fantastic team. Our second employee interview is with Jane Shepherd, Account Director. Have a read of her answers, below! What does a typical day at work look like? A short commute along the landing to my office, followed by numerous...
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A-Z of effective presentations: Beyond the box

As we spend a lot of our time working on presentations, we often hear people’s frustration with PowerPoint. Don’t get us wrong, we do think the software has assumed a way of working to make it user friendly; with the title field, bullets, clip art, and bulky shapes. However, many businesses, including Amazon, do tend...
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presentation storytelling examples

Our favourite examples of presentation storytelling

To round up national storytelling week, we have listed three presentations where storytelling made a considerable impact. The first is a TED talk by Amy Cuddy titled “Your body language may shape who you are”. The second is Steve Job’s well-known 2007 iPhone launch. The third is a presentation on “The secret structure of great...
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The psychology of storytelling

The psychology of storytelling

Robert McKee, an author, lecturer, and story consultant, once said, “storytelling is the most powerful way to put ideas into the world today” … but why is this the case? In this article, we will discuss elements from the psychology of storytelling, to explain why it is so effective.  It’s a natural way to communicate...
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Business Storytelling

Business storytelling

In a world of increasing competition, it is more important than ever that your business stands out. That your message is heard amongst all the noise. Information is important but how you relay that information needs time and thought, ‘What does my audience want to hear?’, ‘How can I engage with them?’, ‘What will motivate...
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Max content director

Get to know our Content Director, Maxine Rivett-Carnac

None of the great work we do at Maxwell Rogers would be possible without our fantastic team. So, we’ve decided you should get to know them a bit better.  First in our employee interview series is Maxine Rivett Carnac, our Content Director. To find out more about Max, from the best part of her job,...
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A for audience first

Audience First : an A-Z of effective presentations

We’ve all been there. Stuck in a tedious presentation, thinking about what’s for lunch. Or our weekend plans. Or pretty much anything except what’s on the screen. It may seem like the information in the presentation is boring, but it’s often just the way it’s being communicated. The subject matter is likely relevant to you,...
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