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The psychology of storytelling

The psychology of storytelling

Robert McKee, an author, lecturer, and story consultant, once said, “storytelling is the most powerful way to put ideas into the world today” … but why is this the case? In this article, we will discuss elements from the psychology of storytelling, to explain why it is so effective.  It’s a natural way to communicate […]

Business Storytelling

Business storytelling

In a world of increasing competition, it is more important than ever that your business stands out. That your message is heard amongst all the noise. Information is important but how you relay that information needs time and thought, ‘What does my audience want to hear?’, ‘How can I engage with them?’, ‘What will motivate […]

Audience first effective presentations

Audience First : an A-Z of effective presentations

We’ve all been there. Stuck in a tedious presentation, thinking about what’s for lunch. Or our weekend plans. Or pretty much anything except what’s on the screen. It may seem like the information in the presentation is boring, but it’s often just the way it’s being communicated. The subject matter is likely relevant to you, […]

Maxwell rogers - telling better business stories

Maxwell Rogers: helping you tell better business stories

At Maxwell Rogers, we combine our unique strategic storytelling expertise with creative design capability to tell better business stories. From data visualisation on a single slide, to primary research on a full-blown brand build, we help clients communicate in a clear, engaging, and effective way. When you think of a creative agency and how it […]