Blog

None of the great work we do at Maxwell Rogers would be possible without our fantastic employees. This month the spotlight is on Ella Medcraft, another amazing member of our Account Director team. To find out more about Ella, have a read of her interview below! What does a typical day at work look like?...Continue Reading

When we say good evidence is essential for an effective business story, we don’t mean you have to saturate your presentation with every statistic you can find. In fact, we’d advise the opposite. Good evidence is ensuring you have the right proof points to support your narrative. It could be a piece of data. Or...Continue Reading

When it comes to good storytelling, design is one of three major components that contribute to the effectiveness of presentations. It is similar to slide visualisation: how we represent and lay out content in more meaningful, graphical and engaging ways. However, it is so much more than just aesthetics – it influences how we process...Continue Reading

Whether pitching for a project, or providing a quarterly review at a board meeting, we all want our presentations to be memorable. It is often considered a key determinant of success. The problem is, our short term memory only holds 7 (+/- 2) items of information at any one time. So, the likelihood of the...Continue Reading

As we spend a lot of our time working on presentations, we often hear people’s frustration with PowerPoint. Don’t get us wrong, we do think the software has assumed a way of working to make it user friendly; with the title field, bullets, clip art, and bulky shapes. However, many businesses, including Amazon, do tend...Continue Reading

To round up national storytelling week, we have listed three presentations where storytelling made a considerable impact. The first is a TED talk by Amy Cuddy titled “Your body language may shape who you are”. The second is Steve Job’s well-known 2007 iPhone launch. The third is a presentation on “The secret structure of great...Continue Reading