Why is hierarchy important on a slide? To answer this, we need to remind ourselves of why the presentation has been made in the first place. What is its purpose? Maybe it is to inform an audience, so they come away understanding your message and point. Or perhaps you want to persuade or inspire them...Continue Reading
For most business presentations, graphs are a necessity, and at Maxwell Rogers, we use them a lot when crafting decks for our clients. They are hugely useful as they allow you to display complex information in a simple way, and have a number of other key benefits, too. Firstly, your audience is more likely to...Continue Reading
For letter ‘F’ in our A to Z of effective presentations, we’ve gone practical, sharing formatting tips on how to use simple, but effective PowerPoint tools that help you upgrade your slides. Usually when we present them in our storytelling training workshops, we’re met with lots of “oohs” and “ahhs” as people realise just how...Continue Reading
When we say good evidence is essential for an effective business story, we don’t mean you have to saturate your presentation with every statistic you can find. In fact, we’d advise the opposite. Good evidence is ensuring you have the right proof points to support your narrative. It could be a piece of data. Or...Continue Reading
When it comes to good storytelling, design is one of three major components that contribute to the effectiveness of presentations. It is similar to slide visualisation: how we represent and lay out content in more meaningful, graphical and engaging ways. However, it is so much more than just aesthetics – it influences how we process...Continue Reading
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