William Grant and Sons is the largest independent whisky company in Scotland. Maxwell Rogers long-standing relationship with William Grant and Sons is a partnership which continues to evolve and challenges us to engage with different stakeholders and their important audiences.
The global co-ordination of consistently well executed in-market brand activation and messaging is a big challenge.
Our work with the William Grant & Sons Global Shopper Marketing and Brand teams covers strategic workshops development, creative content and strategy, and print and digital communications to ensure consistent messaging and the highest possible standards of visual expression and brand activation in-market to drive engagement and secure buy-in from important audiences.
Our strategic ‘total presentation‘ approach to delivering connected communications sees us supporting the team across a range of internal and external communications projects such as newsletters, merchandising, and marketing collateral as well as educational and product launch event presentation materials.
Our partnership with the teams, and successes in meeting the complex communications challenges they face by telling the right story, the right way, to the right audience mean we continue to build our relationship with this premium brand and its stablemates across the William Grant & Sons portfolio.