When it comes to good storytelling, design is one of three major components that contribute to the effectiveness of presentations. It is similar to slide visualisation: how we represent and lay out content in more meaningful, graphical and engaging ways. However, it is so much more than just aesthetics – it influences how we process […]
Whether pitching for a project, or providing a quarterly review at a board meeting, we all want our presentations to be memorable. It is often considered a key determinant of success. The problem is, our short term memory only holds 7 (+/- 2) items of information at any one time. So, the likelihood of the […]
None of the great work we do at Maxwell Rogers would be possible without our fantastic team. Our second employee interview is with Jane Shepherd, Account Director. Have a read of her answers, below! What does a typical day at work look like? A short commute along the landing to my office, followed by numerous […]
As we spend a lot of our time working on presentations, we often hear people’s frustration with PowerPoint. Don’t get us wrong, we do think the software has assumed a way of working to make it user friendly; with the title field, bullets, clip art, and bulky shapes. However, many businesses, including Amazon, do tend […]
To round up national storytelling week, we have listed three presentations where storytelling made a considerable impact. The first is a TED talk by Amy Cuddy titled “Your body language may shape who you are”. The second is Steve Job’s well-known 2007 iPhone launch. The third is a presentation on “The secret structure of great […]