Blog

Hone your ABM efforts and measure success

Welcome back to our ABM blog series! In our previous post, we discussed the essential building blocks of a successful ABM programme and the importance of crafting a compelling relationship brand. Now, let’s explore how you can hone your ABM efforts and effectively measure its success. Why is upgrading ABM efforts important? In the dynamic...

February 22, 2024

Meet our Creative Designer, Jamie Hernon

Next up in our employee series is Jamie Hernon, our Creative Designer. Jamie joined us at the end of last year and supports the Studio with their day-to-day creative projects. To find out more about Jamie, read his interview below: Tell us a bit about yourself. What led you to pursue a career in design?...

February 15, 2024

Your 5-step ABM engagement blueprint

Welcome back to our ABM blog series! In our previous post, we emphasised the importance of accurate information in laying the foundation for a successful ABM programme. Now, we will explore how to shape a compelling ABM one-to-one or one-to-few engagement blueprint. This will serve as a roadmap to ensure that marketing and sales efforts...

October 25, 2023

ABM blog series: Account-based intelligence boosts ABM success

Building relationships is at the heart of a successful sales strategy. Whether you are looking to target a specific individual or team, or move from a transactional procurement relationship to a trusted partnership with senior leaders, you want to catch their eye and ignite the conversations that matter. Account Based Marketing (ABM) can achieve this...

August 31, 2023

Meet our Senior Account Executive, Leah Maxwell

Next up in our employee series is Leah Maxwell, our lovely Senior Account Executive. Leah joined us a few months ago and supports the Account Directors with their day-to-day client communication, project management and internal operations. To find out more about Leah, read her interview below: What does a typical day at work look...

August 10, 2023

an astericks with digital lines through it, to represent artificial intelligence and chatgpt

ChatGPT could be a game changer, but it won’t replace human marketers

The past five months have seen a rush of ground-breaking AI launches, including Microsoft-backed OpenAI’s ChatGPT: an AI-powered chatbot allowing users to simulate human-like conversations with an AI. I’ve been hearing more and more about the potential of this new technology – from clients, colleagues, my spouse, on social media…. One prediction for AI even...

June 14, 2023

Nailing your narrative: an A-Z of effective presentations

Narrative is an essential component of effective communications. It can create excitement from the mundane, clarity from complexity, and will engage your audience to a greater extent. But why is this the case? Not only does it present information in a more logical, streamlined format, but over thousands of years of communicating with the people...

February 16, 2023

Where our storytelling began

By Maxine Rivett-Carnac, Content Director I am in my 15th year at Maxwell Rogers (MR), and during this time I’ve experienced first-hand how we have become the agency we are today – Business Storytellers. When I started working with MR, our focus was on great presentation design. Having something look good on a slide and...

February 2, 2023

Supercharge your next pitch

At Maxwell Rogers, many of the projects we work on fall under deal-based marketing . We offer support across the whole Request for Proposal (RFP) process, from bid document executive summaries to the pitch presentation itself. Drawing on our experience, here are a few things we’ve learnt along the way about how to create a...

November 23, 2022

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