Welcome back to our ABM blog series! In our previous post, we emphasised the importance of accurate information in laying the foundation for a successful ABM programme. Now, we will explore how to shape a compelling ABM one-to-one or one-to-few engagement blueprint. This will serve as a roadmap to ensure that marketing and sales efforts...Continue Reading
By Maxine Rivett-Carnac, Content Director I am in my 15th year at Maxwell Rogers (MR), and during this time I’ve experienced first-hand how we have become the agency we are today – Business Storytellers. When I started working with MR, our focus was on great presentation design. Having something look good on a slide and...Continue Reading
To round up national storytelling week, we have listed three presentations where storytelling made a considerable impact. The first is a TED talk by Amy Cuddy titled “Your body language may shape who you are”. The second is Steve Job’s well-known 2007 iPhone launch. The third is a presentation on “The secret structure of great...Continue Reading
Robert McKee, an author, lecturer, and story consultant, once said, “storytelling is the most powerful way to put ideas into the world today” … but why is this the case? In this article, we will discuss elements from the psychology of storytelling, to explain why it is so effective. It’s a natural way to communicate...Continue Reading
In a world of increasing competition, it is more important than ever that your business stands out. That your message is heard amongst all the noise. Information is important but how you relay that information needs time and thought, ‘What does my audience want to hear?’, ‘How can I engage with them?’, ‘What will motivate...Continue Reading
We use an analytics cookie to measure website use and to improve visitor experience. This is strictly for the essential functioning of our service. We DO NOT use marketing cookies.
