Category

storytelling

Meet our Creative Designer, Diogo Costa

Diogo joined us back in September, he brings a sharp eye for detail and a passion for blending graphic and web design to support the Studio’s projects. We caught up with Diogo to find out more: Tell us a bit about yourself. What led you to pursue a career in design? From a young age,...
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Your 5-step ABM engagement blueprint

Welcome back to our ABM blog series! In our previous post, we emphasised the importance of accurate information in laying the foundation for a successful ABM programme. Now, we will explore how to shape a compelling ABM one-to-one or one-to-few engagement blueprint. This will serve as a roadmap to ensure that marketing and sales efforts...
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Where our storytelling began

By Maxine Rivett-Carnac, Content Director I am in my 15th year at Maxwell Rogers (MR), and during this time I’ve experienced first-hand how we have become the agency we are today – Business Storytellers. When I started working with MR, our focus was on great presentation design. Having something look good on a slide and...
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Our favourite examples of presentation storytelling

To round up national storytelling week, we have listed three presentations where storytelling made a considerable impact. The first is a TED talk by Amy Cuddy titled “Your body language may shape who you are”. The second is Steve Job’s well-known 2007 iPhone launch. The third is a presentation on “The secret structure of great...
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The psychology of storytelling

Robert McKee, an author, lecturer, and story consultant, once said, “storytelling is the most powerful way to put ideas into the world today” … but why is this the case? In this article, we will discuss elements from the psychology of storytelling, to explain why it is so effective.  It’s a natural way to communicate...
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