Building relationships is at the heart of a successful sales strategy. Whether you are looking to target a specific individual or team, or move from a transactional procurement relationship to a trusted partnership with senior leaders, you want to catch their eye and ignite the conversations that matter. Account Based Marketing (ABM) can achieve this...Continue Reading
Next up in our employee series is Leah Maxwell, our lovely Senior Account Executive. Leah joined us a few months ago and supports the Account Directors with their day-to-day client communication, project management and internal operations. To find out more about Leah, read her interview below: What does a typical day at work look...Continue Reading
The past five months have seen a rush of ground-breaking AI launches, including Microsoft-backed OpenAI’s ChatGPT: an AI-powered chatbot allowing users to simulate human-like conversations with an AI. I’ve been hearing more and more about the potential of this new technology – from clients, colleagues, my spouse, on social media…. One prediction for AI even...Continue Reading
Narrative is an essential component of effective communications. It can create excitement from the mundane, clarity from complexity, and will engage your audience to a greater extent. But why is this the case? Not only does it present information in a more logical, streamlined format, but over thousands of years of communicating with the people...Continue Reading
By Maxine Rivett-Carnac, Content Director I am in my 15th year at Maxwell Rogers (MR), and during this time I’ve experienced first-hand how we have become the agency we are today – Business Storytellers. When I started working with MR, our focus was on great presentation design. Having something look good on a slide and...Continue Reading
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