At Maxwell Rogers, many of the projects we work on fall under deal-based marketing . We offer support across the whole Request for Proposal (RFP) process, from bid document executive summaries to the pitch presentation itself. Drawing on our experience, here are a few things we’ve learnt along the way about how to create a...Continue Reading
Humans are highly forgetful. According to Hermann Ebbinghaus’ Forgetting Curve (Ebbinghaus, 1913), when we encounter new information, we forget some of it almost instantly. For example, you may leave a webinar or meeting with your head full of new facts and figures, only to find that you can recall very little of it hours later....Continue Reading
Next up in our employee series is Catherine McElkerney, one of our brilliant Account Directors. As well as ensuring clients’ projects run smoothly, Catherine also oversees our internal operations, managing many of our agency processes and activities. To find out about Catherine, have a read of her interview, below: What does a typical day at work...Continue Reading
Every agency uses specific terms to describe their day-to-day processes, which may seem unfamiliar to those on the outside. We thought we’d give you an insight into the lingo we use on the daily at Maxwell Rogers with our very own glossary. If you’ve worked with us before, you might have heard us slip these...Continue Reading
K is for Keystrokes. With many PowerPoint hours clocked up across our business, and many last-minute deadlines, learning how to speed up those clicks has not only helped us move quicker, but has also helped to make our lives easier. Some simple keyboard shortcuts can improve ways of working and get the most out of...Continue Reading
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