Tag

marketing

ABM blog series: Account-based intelligence boosts ABM success

Building relationships is at the heart of a successful sales strategy. Whether you are looking to target a specific individual or team, or move from a transactional procurement relationship to a trusted partnership with senior leaders, you want to catch their eye and ignite the conversations that matter. Account Based Marketing (ABM) can achieve this...
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How to nail your graphs: An A-Z of effective presentations

For most business presentations, graphs are a necessity, and at Maxwell Rogers, we use them a lot when crafting decks for our clients. They are hugely useful as they allow you to display complex information in a simple way, and have a number of other key benefits, too. Firstly, your audience is more likely to...
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