At Maxwell Rogers, many of the projects we work on fall under deal-based marketing . We offer support across the whole Request for Proposal (RFP) process, from bid document executive summaries to the pitch presentation itself. Drawing on our experience, here are a few things we’ve learnt along the way about how to create a...Continue Reading
Humans are highly forgetful. According to Hermann Ebbinghaus’ Forgetting Curve (Ebbinghaus, 1913), when we encounter new information, we forget some of it almost instantly. For example, you may leave a webinar or meeting with your head full of new facts and figures, only to find that you can recall very little of it hours later....Continue Reading
Less is more – four words on a slide communicate more than forty. But a lot of presenters still make the mistake of thinking that more detail is helpful to the audience. It’s not. It just means every individual word or image has to battle a little harder to be seen. When designing your presentation,...Continue Reading
Images are powerful. When used correctly, they can elevate your message, help improve audience understanding of your points, and boost memorability. Images can also be inherently emotional, with a striking photo engaging with people on another, visceral level. There’s a reason they say “a picture is worth a thousand words” and why, at Maxwell Rogers,...Continue Reading
For most business presentations, graphs are a necessity, and at Maxwell Rogers, we use them a lot when crafting decks for our clients. They are hugely useful as they allow you to display complex information in a simple way, and have a number of other key benefits, too. Firstly, your audience is more likely to...Continue Reading
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