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psychology
When it comes to good storytelling, design is one of three major components that contribute to the effectiveness of presentations. It is similar to slide visualisation: how we represent and lay out content in more meaningful, graphical and engaging ways. However, it is so much more than just aesthetics – it influences how we process...
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Whether pitching for a project, or providing a quarterly review at a board meeting, we all want our presentations to be memorable. It is often considered a key determinant of success. The problem is, our short term memory only holds 7 (+/- 2) items of information at any one time. So, the likelihood of the...
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Robert McKee, an author, lecturer, and story consultant, once said, “storytelling is the most powerful way to put ideas into the world today” … but why is this the case? In this article, we will discuss elements from the psychology of storytelling, to explain why it is so effective.  It’s a natural way to communicate...
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