None of the great work we do at Maxwell Rogers would be possible without our fantastic employees. This month we caught up with Genevieve Lebus, our Junior Content Strategist. To find out more about Gen, have a read of her interview below!

What does a typical day at work look like?

My role can be really varied which is great. Most days start with the morning team meeting, then I’ll catch up with the Account Directors and Max, our Content Director, to find out what I’ll be working on. As a Content Strategist, I’ll usually spend my time planning, writing then editing copy for clients. The projects I work on vary hugely. It could be anything from an internal stakeholder presentation to a customer-facing whitepaper, or maybe even working alongside the studio to create a brand guideline document. I also head up the team’s social media channels so might spend some time working on our next post.

How did you get into your role? What made you want to become a Junior Content Strategist?

When I left university, I knew I wanted to join the fast-paced, strategic, and creative world of communications. My work experience as a Planner in a London advertising agency confirmed this, and so when I heard that Maxwell Rogers were looking for a Content Strategist Intern, I leapt at the opportunity. Eight months later with a full-time position as a Junior Content Strategist, I have never looked back!

What would you say is the best thing about your job?

I love how dynamic it is. We have a new project to work on every week which not only keeps it interesting, but also means I am continuously learning how to apply my skills in new ways. The team are also great, and I enjoy collaborating with our different departments, seeing how everyone’s strengths are combined to get the job done quickly and to a very high standard.

Any advice for someone wanting to become a Junior Content Strategist?

As a Content Strategist there is a lot of writing and planning involved, so I would recommend working on these skills. I also think my background in Psychology (at university) really helped with this position, as it trained me to be open minded and think about things from the perspective of others. This is useful when writing for a certain audience, as placing yourself in someone else’s shoes helps you craft something really compelling.

What do you like to do outside of work?

I really got into baking over lockdown (who didn’t!) and I also love to go for runs – it keeps me healthy, and I find it is great for clearing your head after a long day. Now that everything is opening up again, I’ll start to make my way through the huge list I wrote over lockdown of places I want to go with my friends. Next up is the Van Gogh immersive experience in London, which looks incredible!

Tell us something about you that we wouldn’t know from reading your CV?

I did a skydive for the National Autistic Society once which was great. Since then, I think I’ve been more afraid of heights than I was before… but it was a fantastic experience and I’m glad I did it.

When you’re in charge of the office music, what is your go-to playlist?

Normally some Indie playlist on Spotify, preferably sing-along classics that everyone knows and loves!

What is your favourite font and why?

Probably Century Gothic. It’s rounded and clean.

If you could spend the day with any cartoon character, who would it be?

Hmm that’s a tricky one! I’m going to say Phineas from Phineas and Ferb. I used to watch it when I was younger and always thought they were having so much fun.

What is your favourite Pantone colour?

Pantone 2915. It’s quite a boring choice I think, but so calming to look at!

Pantone 2915

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