Tag

business

How to nail your graphs: An A-Z of effective presentations

For most business presentations, graphs are a necessity, and at Maxwell Rogers, we use them a lot when crafting decks for our clients. They are hugely useful as they allow you to display complex information in a simple way, and have a number of other key benefits, too. Firstly, your audience is more likely to...
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A-Z of effective presentations: Beyond the box

As we spend a lot of our time working on presentations, we often hear people’s frustration with PowerPoint. Don’t get us wrong, we do think the software has assumed a way of working to make it user friendly; with the title field, bullets, clip art, and bulky shapes. However, many businesses, including Amazon, do tend...
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The psychology of storytelling

Robert McKee, an author, lecturer, and story consultant, once said, “storytelling is the most powerful way to put ideas into the world today” … but why is this the case? In this article, we will discuss elements from the psychology of storytelling, to explain why it is so effective.  It’s a natural way to communicate...
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Business storytelling

In a world of increasing competition, it is more important than ever that your business stands out. That your message is heard amongst all the noise. Information is important but how you relay that information needs time and thought, ‘What does my audience want to hear?’, ‘How can I engage with them?’, ‘What will motivate...
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