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storytelling
When it comes to good storytelling, design is one of three major components that contribute to the effectiveness of presentations. It is similar to slide visualisation: how we represent and lay out content in more meaningful, graphical and engaging ways. However, it is so much more than just aesthetics – it influences how we process...
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As we spend a lot of our time working on presentations, we often hear people’s frustration with PowerPoint. Don’t get us wrong, we do think the software has assumed a way of working to make it user friendly; with the title field, bullets, clip art, and bulky shapes. However, many businesses, including Amazon, do tend...
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To round up national storytelling week, we have listed three presentations where storytelling made a considerable impact. The first is a TED talk by Amy Cuddy titled “Your body language may shape who you are”. The second is Steve Job’s well-known 2007 iPhone launch. The third is a presentation on “The secret structure of great...
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Robert McKee, an author, lecturer, and story consultant, once said, “storytelling is the most powerful way to put ideas into the world today” … but why is this the case? In this article, we will discuss elements from the psychology of storytelling, to explain why it is so effective.  It’s a natural way to communicate...
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In a world of increasing competition, it is more important than ever that your business stands out. That your message is heard amongst all the noise. Information is important but how you relay that information needs time and thought, ‘What does my audience want to hear?’, ‘How can I engage with them?’, ‘What will motivate...
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